Watched the videos? This is the next step.
Do you need more leads?
We help service, finance, legal and insurance businesses build the whole lead flow: the paid ads, the website and landing pages behind them, and the tracking that shows which click became which call.
Google · Meta · Microsoft · LinkedIn · TikTok
Pages built to turn the click into a call.
WhatConverts · CallRail · form & call attribution
- Google Ads
- Meta
- Microsoft Ads
- TikTok
- WhatConverts
- CallRail
Where the leads leak
The ads are rarely the whole problem.
If you have tried an agency, a freelancer or running it yourself, you know the pattern: the account looks busy, the phone stays quiet. The leak is usually one of these three.
The ads get clicks. The website loses them.
Traffic lands on a homepage built for everyone, so it converts no one. The click was paid for. The lead never happened.
Every platform claims the sale.
Google says it converted. Meta says the same. Without call and form tracking nobody knows which keyword the phone call actually came from.
Someone manages the account. Nobody owns the result.
Ads, website and tracking sit with three different people. When leads drop, everyone points at the other two.
The lead flow
One system. Three layers. One owner.
Whether we coach you through it or build it for you, the work covers the same three layers, because a lead only exists when all three hold.
Paid ads
- Google, Meta, Microsoft, LinkedIn, TikTok, chosen by where your buyers already search
- Search-first structure, built for phone calls and forms, not vanity clicks
- Budget follows the campaigns that produce booked calls
Website + landing pages
- A landing page per offer, matched to the ad that sent the visitor
- Fast, mobile-first, one clear action on every screen
- Site fixes where the main website is losing paid traffic
Tracking
- WhatConverts or CallRail set up so every call and form is tied to its keyword and campaign
- Lead quality marked, so the ad platforms learn from real customers
- One report: spend in, qualified leads out
Two ways to work
Learn it with us, or hand it over.
Same three layers, two levels of involvement. The audit call tells you which one fits your team and your budget.
Coaching & consulting
You or your marketer run the accounts. We set the strategy, review the work, and fix what is off, the same way the videos teach it, applied to your account.
- Account and landing page review with a written plan
- Regular working sessions with Johan
- Tracking setup guidance for WhatConverts or CallRail
- Direct line for questions between sessions
We run the whole lead flow
Ads, landing pages and tracking, built and managed by us as one system, with one person accountable for the number of qualified leads.
- Campaigns built and managed across the platforms that fit you
- Landing pages and website fixes designed and built by us
- WhatConverts or CallRail installed, calls and forms attributed
- Johan stays on your account
Process
From audit to leads, in four steps.
- 1
Free PPC audit
We go through your ads, your pages and your tracking and show you where the leak is, on a call, in plain words.
- 2
The plan
Which platforms, which offers, which pages, which tracking. Coaching or done for you. A price you can say yes or no to.
- 3
Build
Tracking first, then pages, then campaigns, so the first click is already measured.
- 4
Optimise
Budget moves towards what books calls. You see it in one report, with the decisions explained.
About Johan
You have seen how I think about Google Ads. This is where it gets applied.
I am Johan, founder of Clicksmasters. The channel shows the method: search campaigns built for calls, click-through rates that actually move, landing pages that do their job. Clicksmasters is where that method gets applied to your business, either with you at the keyboard or with us running it.
What clients say
Rated 5.0 by the businesses we work with.
[Client quote about the result of the lead flow work, in the client's own words.]
[Client quote about working with Johan directly, coaching or done for you.]
[Client quote about tracking finally showing where the calls come from.]
Free PPC audit
Find out where your leads are leaking.
Fill this in and we look at your ads, your pages and your tracking before we talk. On the call you get the findings and a recommendation: coaching, done for you, or neither.
- No obligation, no slide deck
- For service, finance, legal and insurance businesses
- Johan replies personally